Treating ChatGPT plugins as a distribution channel
The author says teams have booked $20k to $500k in new ARR from ChatGPT plugins and lays out steps: turn a paid workflow into focused MCP tools, submit the plugin, and pair it with search visibility.
chatgpt plugins might be the most UNDERRATED distribution play rn i've seen teams report $20k, $50k, and now $500k in new ARR from this channel you can put your product where people already describe the problem it solves: 1/ pick one workflow customers already pay for 2/ turn it into a few focused MCP tools 3/ make it obvious when each tool should be used 4/ test it, submit the plugin, and send people to the listing then build a second entry point through ChatGPT search: 1/ make sure OAI-SearchBot can crawl your site 2/ publish pages that clearly explain the problems you solve 3/ use the words customers actually use when asking for help 4/ test those questions in ChatGPT search and keep improving the pages a plugin people can use + a product they can find in search, that's a pretty powerful combo
This post quotes another post: x.com/skirano/status/2107236581442720203