fal: procedural pixel blocks and candy-colored stickers on deep green for the generative media AI platform
fal is an API and infrastructure platform for image, video, audio and 3D generative models. The redesign by fal design lab builds brand elements procedurally: pixel blocks, mosaic tiles and pink capsule stickers float over deep green behind a neon lime headline, followed by a model card wall, black capability sections and a giant pink logo footer. Playful, streetwear-zine energy for a dev tool.
New work: @fal design lab presents a new home for http://fal.ai. We redesigned most of our brand elements procedurally for scalability, consistency and efficiency, in addition to updating the web UI elements, a tighter typographic presence for legibility and contrast, as well as some surprise-and-delight elements. For fun. 🤠 Why the update? We needed a foundation that could grow with us: a clearer home for careers as our team grows, a better toolkit to tell our product stories, more engaging ways to showcase what our customers are making, and room for experimental and longer-form content exploring how people use fal. So much more we want to do, but the fun continues~ Site: https://fal.ai