Genies founder: Muse and Dots show characters are AI's new interface
With the launches of Muse and Dots, Genies' founder argues that giving AI a face creates connection, fun and brand value, while pitching the company's 3D character SDK.
With the launch of Muse and Dots, Meta and OpenAI just showed us what the next interface for AI is going to look like. Five years ago, we made a simple bet at Genies: 1. Every app, game, website, brand, person....everything and everyone...was eventually going to have an AI personality. 2. Those AI personalities would need a face. Muse and Dots are showing why putting a character at the center of AI can unlock a ton of value: 🤝 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧: A face, voice, and real-time reactions humanize AI and deepen the relationship with the user. 🥳 𝐅𝐮𝐧: It shifts the experience from prompting to playing. Think AI assistant meets Tamagotchi. 📈 𝐀𝐝𝐨𝐩𝐭𝐢𝐨𝐧: The character itself can become the brand. Recognizable, shareable, and culturally relevant. 𝐓𝐡𝐚𝐭’𝐬 𝐰𝐡𝐲 𝐰𝐞 𝐛𝐮𝐢𝐥𝐭 𝐭𝐡𝐞 𝐆𝐞𝐧𝐢𝐞𝐬 𝐒𝐃𝐊 𝐭𝐨 𝐩𝐨𝐰𝐞𝐫 𝐭𝐡𝐞 𝐜𝐡𝐚𝐫𝐚𝐜𝐭𝐞𝐫 𝐢𝐧𝐟𝐫𝐚𝐬𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞 𝐥𝐚𝐲𝐞𝐫 𝐟𝐨𝐫 𝐀𝐈. Our real-time character system is built to be lightweight, customizable, scalable, and utility driven. Because of this approach, this unlocks: 𝟏. 𝐋𝐨𝐰𝐞𝐫 𝐜𝐨𝐬𝐭 + 𝐦𝐨𝐫𝐞 𝐬𝐜𝐚𝐥𝐞: A character rig system uses less compute than video-based solutions, which means lower costs and greater scalability. 𝟐. 𝐌𝐨𝐫𝐞 𝐮𝐭𝐢𝐥𝐢𝐭𝐲: Native 3D characters that can actually do things in real time, just like a video game. 𝟑. 𝐁𝐮𝐢𝐥𝐭-𝐢𝐧 𝐠𝐚𝐦𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧: Progression, rewards, unlockables, and Tamagotchi-style mechanics are all possible. Game mechanics around your AI characters will be the future. 𝟒. 𝐀𝐧𝐲 𝐜𝐡𝐚𝐫𝐚𝐜𝐭𝐞𝐫, 𝐚𝐧𝐲 𝐬𝐭𝐲𝐥𝐞: Create any human character today, in the future you’ll be able to create any character, any style too. 𝟓. 𝐋𝐢𝐯𝐞𝐬 𝐚𝐧𝐲𝐰𝐡𝐞𝐫𝐞: Lightweight and platform-agnostic across apps, games and websites. 𝟔. 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧: Customize the voice, behavior, personality, appearance, and overall experience. If you want to bring a character to life on your platform, we’d love to build with you: http://genies.com And if you're interested in joining the next booming category in AI, we are hiring so please apply!!