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Meta Q3 call: Muse early numbers

Meta says Muse drew over 10M agent setups in the US and Canada in about six weeks, with roughly 25% daily use, shopping as the top use case, and average purchase size above $200.

One Bright Lab
@BrightLabsMediaArchived 16 days agoOriginally posted 2026.10.22
One Bright Lab @BrightLabsMediaOriginally posted 2026.10.22
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🚨🤖 $META Muse Numbers from Q3 Call 🚨 Textbook Network Effects here. 25% of shoppers using it! Muse will be a major earnings driver going forward. In ~6 weeks since launch:
• >10M people set up Muse agents (US + Canada)
• ~25% use it daily (2x Threads starting retention)
• Shopping = #1 use case
• >25% of users shopping via Muse
• Avg purchase size: >$200 Zuckerberg: clear product-market fit. Expects Muse to eventually beat Family of Apps revenue per user. Cost efficiency targeted +10x next year. Stock liked it. #AI #META #Muse

This post quotes another post: x.com/kobeissiletter/status/2112998585847681378

x.com/brightlabsmedia/status/2113182520145506454Archived 2026.10.23 10:51