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Sierra and Meta publish first draft of Personal Agent Protocol

Sierra, with Meta, Instinct, Shopify and others, released the first draft of the Personal Agent Protocol and added 35 design partners, aiming to give consumers choice and let companies identify agents.

Bret Taylor
@btaylorArchived 25 days agoOriginally posted 2026.10.10
Sierra and Meta publish first draft of Personal Agent Protocol
Bret Taylor @btaylorOriginally posted 2026.10.10
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On Tuesday, Sierra announced Personal Agent Protocol with Meta, Genesys, Instinct, Rocket, Shopify, Stripe, and Walmart. The response has been incredible and today we’re publishing the first draft of the protocol at http://personalagentprotocol.org and announcing 35 new design partners. As personal agents take on more, our goal is simple: consumers have choice and control, and companies know when they’re dealing with an agent and who it represents. This draft is a starting point. We’d love for companies, developers, and personal agent builders to read it, give feedback, and help us build an open standard together.

x.com/btaylor/status/2108663336393208233Archived 2026.10.10 10:33