Muse sidesteps enterprise AI to target consumers directly, author says

CapexAndChill @CapexAndChillOriginally posted 2026.09.17

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@Muse is a masterclass in dodging the Innovator's Dilemma. Instead of building enterprise AI, Meta went straight for the consumer and capitalized on its structural advantage. With Muse, they democratized agentic AI that actually executes everyday tasks. By prioritizing frictionless consumer adoption and practical utility, Meta just commoditized the AI agent startup ecosystem. They built the consumer AI everybody will adopt. How can you even price this? $META