Meta Muse partners with Sierra and others on an open standard for personal assistants
Meta's Muse is working with Sierra, Shopify, Stripe, Walmart and other partners to develop an open standard for how personal assistants interact with businesses, aiming to make tasks smoother for Muse users.

Today we’re previewing our work to build an open standard @Meta (@muse and Meta Business Agent) and Sierra are developing along with industry partners at Genesys, NiCE, Decagon, Rocket, Shopify, Stripe, and Walmart that defines how personal agents interact with businesses. What motivates this work is making things even better. More frictionless for people using Muse, and better for the businesses serving our shared customers. Excited to build this together.