Agent Tool Optimisation: getting your MCP discovered inside major agents
The video argues agents make websites secondary and that companies should optimize their API/MCP for organic discovery in Muse, ChatGPT and Claude connectors, citing monday.com signup gains.
websites as we know them will die it may seem shocking to you now, but the agentic web will look DRASTICALLY different to today's web Zuck has made it very clear, if you care about being discovered by agents and agentic commerce, APIs (via MCP) and your companies agent will become the priority way agents will find, purchase and use your product agents don’t want websites. their only benefit is that everyone has one. other than that they’re slow and inaccurate for agents to take action and will increasingly become a second class as a route agents take to do things on your behalf what will matter more over time is getting your API/MCP discovered and used - in the major agents (Muse, ChatGPT, Claude), these Plugins and Connectors are now being organically surfaced after prompts. this is a whole new mechanism, like ads, and is completely different from optimising for the citation - any discovery work you're doing like SEO and AEO will not help you here the main way optimise to get your MCP to be organically discovered in the major agents is a practice called Agent Tool Optimisation (part of Agent Experience) what's crazy is how companies like http://monday.com have already seen a 112% (desktop) and 135% (mobile) increase in their claude connector sign ups through this method optimising to get your MCP/API discovered and used will be at the centre of how to move the needle in the age of personal agents and agentic commerce full details here: https://agentdiscoverability.com/blog/what-is-agent-tool-optimization-ato
This post quotes another post: “Testing brand visibility in AI agents like Muse with a clean account”