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Meta cross-promotes Muse from Facebook
Meta is cross-promoting its new agent app Muse from Facebook, the same playbook it used to grow Threads to 500M monthly active users.
Eric Seufert
@eric_seufertArchived 2026.09.15Originally posted 2026.09.13
Eric Seufert @eric_seufertOriginally posted 2026.09.13
Meta is cross-promoting Muse, its new agent app, from Facebook. This is the same approach Meta used to grow Threads, which reached 500MM MAU in June, less than three years after launch. Meta introduced ads to Threads at roughly 400MM MAU.
x.com/eric_seufert/status/2098873633309336064Archived 2026.09.15 17:56