Adding Jev checks to every skill in a creative strategy workflow
An ad creative strategist embeds Jev checks into every Claude skill to verify facts, pull SOPs and winning ads, and reduce reliance on memory.
The best way to use AI for creative strategy is to make sure YOU aren't hallucinating. Nobody can remember everything. It's hard to remember all learnings and ideas, while also writing copy and matching it with the visual concept etc. AI helps you with that accuracy, especially with JEV. (I added JEV checks to every skill and it's working well) I think AI is really bad at coming up with new ideas, although lots of research makes it better. Things I'm using Claude Cowork for mostly: -checking facts -pulling saved sops for strategy -collecting winning ads and outlier organic content -using skills loaded with best practices and priority blocks -pulling learnings to include -formatting briefs -iterating on winners based on data -iterating on inspiration based on my notes -recreating statics from references based on my notes What I'm doing manually: -brainstorming concepts -reading research reports -building desire/persona/angle chart -building a winning components chart -adding learnings -creative analysis pattern recognition -creating and checking on tests -writing hooks (even with a hook skill) This video also has some great ways to use AI for creative strategy/copywriting. @andrewfoxwell @HireFireTeam @will_sartorius https://youtu.be/C_3k0FnNS8o?si=Avc12pkJOAt38P6c