Media buyer uses GPT Image 2.5 to mass-produce whiteboard ad creatives
On day 89 of scaling ads from $0 to $100k/day, a media buyer says he no longer cuts high-spend, low-ROAS ads and is using GPT Image 2.5 to batch-generate whiteboard and hand-drawn static creatives.
$0 → $100k/day - Day 89 🔻 Margins slighly below target. I have noticed that at any time of running the campaigns, the highest spending ad will have the shittiest ROAS but I guess it's Meta using them as TOF funnel. And for a long time I have cut these ads thinking that the spend will go towards other ads with better ROAS. But no, the next highest spending one with also have a shitty ROAS. So from now, I think I'm not going to be touching the highest spend ads, I will let them chop my meta budget lol. I launched some new drawing/whiteboard statics yesterday, I have seen these everywhere, and GPT Image 2.5 is so good in making them. Exciting to see how they will perform. Today, I'm also launching a new batch of ads using our winning angle. See you tomorrow.