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Hermes to Grok Bot in 152 days: personal assistants become a distribution race

A look at the wave of personal assistant launches including Instinct, Muse, Dots, Hark and Fo, arguing they are hard to tell apart and that the real contest is distribution.

Kevin Simback 🍷
@KSimbackArchived 20 days agoOriginally posted 2026.10.16
Kevin Simback 🍷 @KSimbackOriginally posted 2026.10.16
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152 days That's the gap between the Hermes Agent launch and the Grok Bot launch In the 60 days since we got: Instinct, Muse, Dots, Hark, Fo, and more Most of them are hard to tell apart So this isn't a product race anymore, it's a distribution race, and the biggest digital land grab since the browser The prize is the surface billions of people will talk to every day and the ability to monetize that in so many ways Who wins it?

x.com/ksimback/status/2111068050338250791Archived 2026.10.17 10:29