Build a Grok Bot plugin or MCP server for your product, team advises
Argues that companies should ship a Grok Bot plugin or MCP server and list it on AI marketplaces, with engineering maintaining the integration and marketing handling listings and demos.
distribution is everything now, study AI marketplaces any tech company should have a small team focused on building a plugin or MCP server for its product give people a way to use your product from the AI tools they already work in then have your marketing team find relevant AI marketplaces and submit it for listing Grok Bot is already accepting plugin submissions, as Eric shows here this gives you another way to reach people looking for a tool to complete a specific task your team can divide the work: > engineering builds and maintains the integration > marketing handles the listings, examples and demos > both track installs, active users and conversions treat each listing like a product page explain what someone can do with your product, show the result and make the setup easy start with the AI tools your customers already use, then build an integration around one task they regularly need to complete
This post quotes another post: x.com/505835394/status/2110492929920053441