Meta Muse runs ad campaigns from WhatsApp in a live demo
The author shows Muse connected to an ad account through Meta's ads MCP, sending scheduled WhatsApp reports on spend, fatigue warnings, leak diagnosis and pause requests for approval.
Meta just DESTROYED media buyers. My media buyer texts me at 7am now. It's not a person. It's Meta's own AI agent, Muse. Here's what landed on my phone yesterday: 7:00 — "Yesterday: $412 spent, 19 purchases, $21.68 per purchase. 12% better than your 7-day average. Biggest mover: the testimonial static, down to $14." 7:30 — "Heads up. The 'before/after' video is fatiguing. Frequency 3.4, CTR down 23% on last week. About 6 days left. Brief for a replacement attached." 8:00 — "One leak. Broad US ad set: $186 in 14 days, zero purchases, CTR fine. That's a landing page problem, not a creative one." 8:30 — nothing. Pacing's on plan, so it stayed quiet. 9:00 — "2 ads qualify for pause under your rules. Approve?" Me: "Yes." Monday, 6:00 — "Competitor sweep: 4 new ads launched, 3 killed. One angle none of them are running. Want a brief?" I didn't open Ads Manager once. It's Muse, Meta's new agent, connected to my ad account through Meta's own ads MCP. It has its own cloud computer, it lives in WhatsApp, and it never touches the account without my tap. Setup is about an hour. Seven prompts and one goal brief. Comment "meta" and I'll send the whole thing.