Truist projects Meta Muse revenue near $29B by 2030

Shay Boloor @StockSavvyShayOriginally posted 2026.10.16

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Truist sees $META Muse revenue reaching ~$29B by 2030 with advertising and agentic commerce becoming its largest revenue source at ~44% of Muse revenue. Whats wild is that the ~$11B subscription forecast only requires ~44M paying users at $20 a month or barely 1% of Meta’s daily audience while Muse could eventually earn revenue directly from purchases instead of just the ads leading to them.