Zuckerberg explains why Muse launched on X instead of Threads

Veee @vikktorrrreOriginally posted 2026.09.10

Open original on X

Mark Zuckerberg on why he chose to announce Muse, Meta’s personal AI agent, on X instead of Threads, Meta’s own rival platform: “A lot of AI folks are on X.” “Part of what you try to do with social media is just communicate where people are.” “I post the same things on Threads and X, and I’ll engage there too.” “Some of the community is on X, and we want to be able to engage where people are.” “That’s a lot of what this is about going where people are.”

This post quotes another post: “Zuckerberg unveils Muse, Meta's personal agent”