Jev and Opus 5.5 analyze 724 ads in 40 seconds
The author used Jev to make four structured judgments on 724 ads from 37 brands, routing low-confidence cases to humans, and then had Opus write category briefs from the results.
jev + opus 5.5 for ad research... i don't get why every marketer isn't running this yet. matthew berman pushed 724 live ads from 37 brands through jev in 40 seconds. i built my own version to see how far it goes. for every ad jev returns four typed judgments: → which hook the ad opens with → what format it runs in → how aware the buyer already is → whether a human should look at it anything under 0.70 confidence goes to a person. opus reads the tags and writes the category brief: which hooks everyone copies and which angle barely anyone tests. input costs $0.042 per million tokens and output is free, so reading a whole category costs pennies. i break down how to build it in the article below:
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