Meta Q3: Muse passes 10M users, aims to serve billions
Meta's Q3 call revealed over 10 million people in the US and Canada have set up Muse personal agents, which Zuckerberg called its first frontier model, as the company shifts money from Reality Labs to AI.

MARK ZUCKERBERG SAYS MORE THAN 10 MILLION PEOPLE HAVE SET UP MUSE AGENTS IN JUST A MONTH AND A HALF And he expects it to serve billions On Meta's $META Q3 earnings call, Zuckerberg said more than 10 million people in the US and Canada have already set up Muse personal agents, and that Meta expects to grow Muse to serve billions of people. Muse and Muse Wonder launched last quarter. In the earnings release, Zuckerberg called it "our first frontier model." "Our investments are paying off, the core business is strong, and we're seeing velocity across the board." Meta says it's moving money out of Reality Labs and into AI, and plans to keep "investing aggressively" in 2027.