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Zuckerberg: Meta Muse to earn more per user than Facebook

On Meta's Q3 earnings call, Zuckerberg said Muse personal agents should eventually generate more revenue per user than Facebook and Instagram, with over 10M set up in the US and Canada and a glasses launch next month.

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@WOLF_FinancialArchived 17 days agoOriginally posted 2026.10.22
Zuckerberg: Meta Muse to earn more per user than Facebook
WOLF @WOLF_FinancialOriginally posted 2026.10.22
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MARK ZUCKERBERG EXPECTS META'S NEW MUSE AI TO EVENTUALLY MAKE MORE MONEY PER USER THAN FACEBOOK AND INSTAGRAM He laid out the plan on Meta's $META Q3 earnings call today Zuckerberg said users of Meta's existing apps already generate several hundred dollars a year in revenue each, and he expects Muse to reach an even higher level over time. More than 10 million people in the US and Canada have set up Muse personal agents in just a month and a half, and Meta expects to grow Muse to serve billions of people. Muse is coming to Meta glasses starting next month. Zuckerberg said glasses sales keep growing rapidly, and with Muse he expects paid subscriptions to increase. Meta is also working on smaller models, coming out soon, that will deliver Muse Wonder level intelligence more efficiently. And he said Meta is about to ship Muse Charm.

x.com/wolf_financial/status/2113008925394288845Archived 2026.10.22 10:37