musePOST
Muse 若做起来,Meta 广告归因会崩
作者认为个人 agent 代下单会让 Meta 失去 last-click 归因,agentic commerce 是 Meta 的存亡级风险,必须赢。
broadglow
@broadglow2026.09.15收录原推发布于 2026.09.09
broadglow @broadglow原推发布于 2026.09.09
Losing on Muse is *existential* for Meta Right now, if you watch and ad on instagram, and buy that product within X days, Meta can often get that last-click attribution and show ROI to their ad-buying customers and then improve targeting What happens when a personal agent makes that purchase via a sandboxed headless browser or an API? Meta loses last-click attribution forever, and their biggest customers are in the dark Agentic commerce is maybe biggest existential tail risk for Meta -- if it becomes a real category, they *have* to win
这条是引用着另一条写的:x.com/alexandr_wang/status/2097402344061510004
x.com/broadglow/status/2097704806806659370采集于 2026.09.15 19:38