Shopify 上线 ChatGPT 广告集成
Shopify 应用商店新增官方 ChatGPT 广告集成，可同步商品并在 OpenAI 广告后台投放，另在测试品牌赞助 agent。
Shopify just launched an official ChatGPT ads integration in the app store. People are already using ChatGPT to research products and decide what to buy. Now you can advertise directly inside that process. Connect your store, sync your products, and run campaigns through OpenAI's own ads manager, which works similarly to what you're already used to with Meta. The way it shows up is a user asks ChatGPT a question, gets a recommendation, and your store appears directly in the response. There's also something they're testing called OpenAI sponsored agents, where customers can actually talk to an AI agent from your brand and ask questions about your products before buying. That's a completely different buying experience to anything running on Meta right now. The obvious question is how big this channel actually becomes. But the brands that test it early will have data and experience on a channel most people still haven't touched. Worth keeping an eye on going into Q4.