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HQ 调整策略:手把手 onboarding 成为默认入口

HQ 创始人复盘全自助模式失误,宣布改为默认提供人工迁移知识、接入系统并围绕具体业务目标落地。

Jacob Posel
@jacob_posel10 天前收录原推发布于 2026.10.19
Jacob Posel @jacob_posel原推发布于 2026.10.19
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I made a mistake with HQ. When we launched the beta, HQ was brand new. Lots of potential, but rough around the edges. The interest was amazing. I did back-to-back 30 minute calls for many months straight. We were onboarding teams while fixing bugs, shipping features and trying to figure out everything else. Honestly, the only reason we kept up was that we ran our own company on HQ. But I burned out from calls. I had no time left to think about product, strategy, gtm. So we went full self-serve. Sign up, onboard yourself, get going. We offered an implementation service but barely tried to sell it. That was a mistake. I lost touch with our customers. Something interesting happened. The first cohort, who used HQ at its roughest, were getting the most value out of it. So were the few customers who paid for implementation. These customers were willing to pay upwards of 10x the price, and consistently claimed HQ unlocked huge value in their business. Self-serve was a gamble. Some teams, mostly AI native ones, got up and running alone. Many fell through the cracks. Looking back, it makes sense. Company brains, second brains, company harnesses are brand new ideas. Most people don't have a mental model for them yet. You can't learn this the same way you learn a CRM. Teams didn't have the time or expertise to get it up alone. So hands-on onboarding is now the default way into HQ. We will handle migrating your knowledge, connecting your systems, training your team. Most importantly, we'll work toward a specific outcome for your business. Agency? Service more clients with fewer people. CPG brand? Forecast demand accurately and grow faster. Software company? Get your team working from the same context. Ship more and deliver more value to your customers. PE Firm? Run your portfolio without growing your ops team. and so on.. If you want to start, you can talk to our team. We will set up your company's AI operating system and leave your team feeling empowered. If you tried HQ before and couldn't get it set up, reach back out and we'll help. Existing customers who want the same service, message me directly.

x.com/jacob_posel/status/2112192614095077546采集于 2026.10.20 10:30