Muse 对话数据会怎样改变 Meta 广告
讨论 Muse 收集的个性化上下文如何提升广告定向与转化，以及智能体直接下单后信息流广告是否还成立。
with @Meta's Muse getting good traction and reviews from users, it gets me pondering about the downstream effects Meta is now able to collect a lot more personalized context through the conversations users have with Muse. this is likely going to result in better ad targeting, increasing CTR and CVR, growing the ad business but there's the question of, what if the agent is able to manage everything efficiently where it suggests a product and the user buys it there and then. in that case when users scroll by certain products on their TL, would they still be keen on clicking / buying it? mark and the Meta team is evidently thinking about agentic commerce, curious to see how this evolves eventually