Grab 商户 AI 助手：帮东南亚小商家自动跑运营
Grab 在商户 App 内上线 Merchant AI Assistant，可代商家改菜单、跑营销、分析财务，官方称活跃用户 GMV 提升 15%。
AI agents are having a real moment right now. But here’s our test: can they help more people earn a better living? Southeast Asia is home to some of the world’s smallest business owners. On top of serving customers, they’re finance, marketing and operations teams all-in-one. They don’t have business tools. Some are only just coming online. And many struggle to reach customers themselves. Grab’s Merchant AI Assistant is an agent within the Grab Merchant app that recommends and executes business tasks on their behalf. Taking operational gruntwork – and guesswork – off their plates. Restaurant merchants use it to update menus, run marketing campaigns, analyze financials, sales and orders. And they’re asking for more, from personalizing review replies to benchmarking competitors. Their message is clear: understand my business. Help me grow my business. And help me get stuff done. We see this demand in the numbers. Merchant AI Assistant has driven a 15% boost in GMV for engaged users since we launched it in 2024. The Philippines, Myanmar and Vietnam are some of our top markets driving adoption. Really cool to see how people are using AI to support their livelihoods in parts of the world far removed from Silicon Valley. That’s how we see the bar for agents at Grab: turn convenience into greater economic freedom. $GRAB