Google Ads 与 Meta Ads 推出官方 MCP 接口
Google 开源 Google Ads MCP（只读查询），Meta 推出 Ads MCP 与 CLI，支持报表、投放管理与 A/B 测试，新建广告默认暂停。
Paid media teams are in trouble. Google and Meta both shipped official ways for AI agents to work inside ad accounts. So one agent can now run full-scale advertising campaigns on both platforms. What each one gives you: Google Ads MCP. Open source from Google. Three tools: list your accounts, look up fields, run GAQL queries. All of them are reads, so it’s safe for reporting from day one. Meta Ads MCP. Reporting, campaign management, catalogs, A/B tests and activity logs. One command adds it to Claude Code. Meta Ads CLI. The same API from the terminal. New campaigns, ad sets and ads start paused, so nothing goes live until a person switches it on. The split I’d use: Google for reads, Meta for reads plus drafts, and a human on the switch. The full agency workflow on top of this, step by step, is in the article below ↓
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