Muse connectors are turning consumer apps into agent platforms
An opinion piece argues Muse wants to own the moment between wanting something and getting it, with connectors replacing app listings and businesses needing a new distribution and pricing strategy for agents.
Today's update on Zuck and Muse connectors: Consumer apps are becoming agent platforms. Muse wants to own the moment between wanting something and getting it. That means: • Connectors become the new app listings • APIs become more important than apps • Agents choose businesses for users • Every company needs an agent strategy A 3-person API company could reach 10M+ users through one great connector. The bigger opportunity is helping businesses distribute, price, and optimize services for agents. But whoever you connect to becomes your new landlord. Meta can see what users want, which providers convert, and what people will pay. That gives it power over ranking, distribution, and competition. The app economy is being rebuilt around agents. Pick your connectors carefully.
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