Grokbot and Meta Muse pick tools for you, reshaping the buyer journey
The author let Grokbot and Meta Muse choose tools for them and spent $300 on the spot, arguing agent recommendations are the new buyer journey.
An AI agent picked a tool for me and I paid $300 without comparing anything. I asked my Grokbot which connector to use. It picked one. $100 got you $5 off, $300 got you $30 off. I put in $300 on the spot. Same on Meta Muse: "Which newsletter platform should I use? Just choose one for me." Answer: Beehiiv. Done deliberating. That's the new buyer journey. Ask the agent, the agent picks, you buy. New surfaces just this fall: Claude Duet, Meta Muse, Instinct, Grokbot, OpenAI Dots. How do you get recommended? More AEO, more SEO. The fundamentals didn't change. Where the decision happens did. Neil's point: most businesses have no idea how much revenue they're losing by not optimizing for this. My prediction: the agent recommends a plumber, then messages the plumber, "We got you this customer. Want more?" Ads come next. Test it today: ask 3 assistants the question your buyer asks. If they don't name you, that's your roadmap.